Digital narratives or storytelling are a form of content production that is based on the creation and development of stories. In marketing, these stories are used as a way to connect with the customer's emotions and encourage purchases.
By presenting everyday or relatable situations, customers can have a closer image of the brand, thus strengthening identification ties.
Marketing strategies associated with digital storytelling have a long history, from print marketing and television. However, they have now taken over digital media and have acquired a new strength.
What are the new digital narrative or storytelling strategies in 2020?
Nowadays, the reign of social media is undeniable and marketing strategies have taiwan whatsapp resource been developed based on it. Digital narratives have not been left behind and that is why this is precisely the area that shows the greatest effectiveness and reach.
With that in mind, here we tell you a little about the main storytelling trends and strategies to implement in 2020.
Mini ads
Mini ads, especially video ads, create great results on social media. Because they are not that long, they don't annoy users, but they do manage to send the desired message.
In these small capsules we can show striking and exciting content for the audience, getting them interested in our brand or product.
An example of this is the short advertising videos that appear during YouTube streams. It only takes a couple of seconds to show the beginning of a story that can capture the viewer and invite them to visit the page. This increases the flow of visits and new leads.
Testimonials
Testimonials are a marketing resource in themselves, but when we mix them with digital narratives the results are excellent .
Users like to know about the experiences of previous customers. But it is much better when they notice that the customer had the same doubts or concerns as them. A high level of identification is created that reinforces trust in the brand.
Testimonials can be used in many formats, from text to interview-style videos. The truth is that positive testimonials increase brand trust, so they would be an excellent option as a strategy in the decision phase within the Inbound process.
Philanthropy
Many brands have chosen to create storytelling ads where they show their internal values and charitable actions or programs for the community.
This almost institutional-style content is an excellent way to show the more human side of the company and generate greater trust among users.
You could choose to share videos showing your social welfare events or some job training for your staff. Philanthropy is based on selflessly doing good for others and that certainly speaks highly of your company.
Dark Social
Dark Social is a factor that is currently very important in making content on social networks go viral. It is content specially designed so that users want to share it.
Thus, product promotions will be based on stories of great interest and emotional content, which are highly likely to spread. This way you can ensure (or at least a little) that your content goes viral on the networks.
In order to implement Dark Social successfully , it is important to keep in mind what the current topics and trends are that are of interest on the Internet. Try to adapt these viral topics to your strategy and you will be able to take advantage of the topic's own reach to boost your business.
It could be political or cultural news or simply a popular topic. Depending on your company's sector, you can take viral content approaches and leverage them for your strategy.