The search engine covers many more users

[aminaas1576]

All of this is also in the old VK account, but there is a nuance...previously, targeters could only set up advertising on VK and Odnoklassniki.

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The new advertising account also took over MyTarget (also hastily closing it even faster than the old account). MyTarget united mail.ru projects, YAN VK (Avito, auto.ru, Yula and others). That is, the main goal of VK Advertising is to unite all platforms with the ability to minus sites within one account.

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As a result, the target audience in the new VK account has become 2 times larger than in the old one. The main advantage of Yandex over VK is the audience size. than any social network. But VK solved this problem by combining several systems to get closer to Yandex audience figures.

Users accepted the changes in their usual manner - the audience rushed to the VK Advertising group and distributed a bunch of negative comments. The company's SMM and ORM specialists had to turkey email list work 24/7 to process objections, and VK technical support began to respond with serious delays.

The new system is being tweaked literally on the fly. Right now, to launch advertising, you have to provide a trademark registration certificate . Wtf?

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Results of the first year of VK Advertising
Inquisitive targetologists immediately decided to check the still unfilled auction. The cost of attracting a subscriber to the group became 2 times cheaper, although the audience was less active or inactive at all. The fact is that when users clicked on an ad from VK Advertising, they automatically subscribed to the community, and this, as we understand, is an "uninvolved" audience and not always aware of the fact of subscription.