Advertising in the media, on TV and radio, trading platforms
Posted: Mon Jan 20, 2025 3:52 am
Business has long mastered the methods of advertising goods and services on TV, radio and in printed publications. These promotion channels were actively used back in the days when the Internet existed only in science fiction. Their advantage is a wide coverage of the target audience, but it should be remembered that times are changing: more and more consumers prefer to receive the necessary information online.
The costs of producing and distributing radio and TV advertising are quite high and may not always be justified. Despite all the shortcomings, such channels for promoting business are still popular and allow for the following results to be effectively achieved:
Build a stable reputation. Statistics show that advertising on TV or radio inspires more trust in buyers than online ads.
Large target audience. According to Roskomnadzor, in 2017, almost 70% of compatriots watched TV programs daily, spending more than 3 hours a day. But this category of consumers is aging over time. Currently, TV is more often watched by those who are over 54 years old.
You can attract and capture overseas chinese in worldwide data an audience of potential buyers using a video advertising format such as a mini-series with episodes up to 10 seconds long. A striking example is the promotion of Whiskas products using videos about Boris the cat.
Internal events
Depending on the company's area of activity, you can organize excursions, master classes, expert consultations, model demonstrations, children's parties, free trainings and entertaining quests. You can invite customers inside the production to demonstrate how you work. It is desirable that the main role at such an event be taken by a representative of the company's management. This way you can demonstrate the openness of the business and its customer focus.
You can hold a similar promotion on a third-party site in a club, cafe, sports ground, etc. The owners of such facilities also strive to attract customers. Cooperation with them will allow you to create a loyal customer base, ensure a positive response among the target audience, which will be happy to wait for the announcement of new events. Regularly holding such promotions will allow you to form a community of regular customers.
External events
Another useful way of promotion is connected with visiting events held by various clubs, communities, chambers, associations and others, having a focus similar to your segment. Try not to miss meetings, seminars, discussions, competitions, business lunches and parties organized under the auspices of local authorities, chambers of commerce and industry, trade unions, fiscal service and others. At such events you will have the opportunity to present your business and meet potential partners.
Recommended articles on this topic:
How to get contacts from a client: the most effective methods
Examples of USP to make yours even cooler
32 methods of finding and attracting clients
The costs of producing and distributing radio and TV advertising are quite high and may not always be justified. Despite all the shortcomings, such channels for promoting business are still popular and allow for the following results to be effectively achieved:
Build a stable reputation. Statistics show that advertising on TV or radio inspires more trust in buyers than online ads.
Large target audience. According to Roskomnadzor, in 2017, almost 70% of compatriots watched TV programs daily, spending more than 3 hours a day. But this category of consumers is aging over time. Currently, TV is more often watched by those who are over 54 years old.
You can attract and capture overseas chinese in worldwide data an audience of potential buyers using a video advertising format such as a mini-series with episodes up to 10 seconds long. A striking example is the promotion of Whiskas products using videos about Boris the cat.
Internal events
Depending on the company's area of activity, you can organize excursions, master classes, expert consultations, model demonstrations, children's parties, free trainings and entertaining quests. You can invite customers inside the production to demonstrate how you work. It is desirable that the main role at such an event be taken by a representative of the company's management. This way you can demonstrate the openness of the business and its customer focus.
You can hold a similar promotion on a third-party site in a club, cafe, sports ground, etc. The owners of such facilities also strive to attract customers. Cooperation with them will allow you to create a loyal customer base, ensure a positive response among the target audience, which will be happy to wait for the announcement of new events. Regularly holding such promotions will allow you to form a community of regular customers.
External events
Another useful way of promotion is connected with visiting events held by various clubs, communities, chambers, associations and others, having a focus similar to your segment. Try not to miss meetings, seminars, discussions, competitions, business lunches and parties organized under the auspices of local authorities, chambers of commerce and industry, trade unions, fiscal service and others. At such events you will have the opportunity to present your business and meet potential partners.
Recommended articles on this topic:
How to get contacts from a client: the most effective methods
Examples of USP to make yours even cooler
32 methods of finding and attracting clients