Step 3. Traffic Source Analysis
Posted: Mon Jan 20, 2025 3:52 am
Traffic sources are the channels through which an online store communicates information about itself to consumers. These include search engines, social networks, advertising, and links on websites. To reduce risks, involve more different sources. For example, if an online store has no other channels except advertising, there is a risk of a sudden decrease in traffic if campaign funding ceases. To study the indicator, use Yandex and Google analytics - it will be provided by the seller. When traffic is distributed evenly across sources, changing search algorithms does not lead to a decrease in traffic to zero.
First of all, you should check for a paid traffic source that the seller says is free. Usually, these are links on other sites. You can get a list of them through Yandex.Metrica ("Reports" → "Standard reports" → "Sources" → "Sites"). If users do not stay long after clicking on the link, it is not of interest, and the links that provide the store with income need to be studied in more detail. To do this, open the site containing the link and read the information on the "Advertisers" page.
Some online stores use a cash app database clever scheme: the buyer, in exchange for a discount or bonuses, publishes a link on his blog to attract readers' attention. When such links are constantly posted and bring in many customers, you don't have to worry. If there is no such scheme, carefully check the links that generate traffic.
Step 4. Getting a list of assets
When selling an online store, certain rights are transferred to the new owner. In particular, he receives at his disposal:
domain;
content;
administrator account in communities;
trademark (if any);
source code.
Getting a list of assets
The buyer also acquires the following assets:
contracts with counterparties;
filled client base;
accounts in services that ensure the functioning of the online store;
access to the site's admin panel.
Be careful when handling intellectual property: in many cases, the creation of logos and publications for online stores is done by freelancers who work without a contract and receive payment on a card. The author may want to receive compensation from you and go to court. To avoid such troubles, the store owner should provide you with contracts with freelancers or agencies who worked on:
logo;
layout;
texts;
website code.
The contract must indicate that the customer has accepted the completed work, transferred payment to the contractor and acquired all rights to the intellectual property.
The transfer of remaining goods in the warehouse is formalized through a separate agreement.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clie
First of all, you should check for a paid traffic source that the seller says is free. Usually, these are links on other sites. You can get a list of them through Yandex.Metrica ("Reports" → "Standard reports" → "Sources" → "Sites"). If users do not stay long after clicking on the link, it is not of interest, and the links that provide the store with income need to be studied in more detail. To do this, open the site containing the link and read the information on the "Advertisers" page.
Some online stores use a cash app database clever scheme: the buyer, in exchange for a discount or bonuses, publishes a link on his blog to attract readers' attention. When such links are constantly posted and bring in many customers, you don't have to worry. If there is no such scheme, carefully check the links that generate traffic.
Step 4. Getting a list of assets
When selling an online store, certain rights are transferred to the new owner. In particular, he receives at his disposal:
domain;
content;
administrator account in communities;
trademark (if any);
source code.
Getting a list of assets
The buyer also acquires the following assets:
contracts with counterparties;
filled client base;
accounts in services that ensure the functioning of the online store;
access to the site's admin panel.
Be careful when handling intellectual property: in many cases, the creation of logos and publications for online stores is done by freelancers who work without a contract and receive payment on a card. The author may want to receive compensation from you and go to court. To avoid such troubles, the store owner should provide you with contracts with freelancers or agencies who worked on:
logo;
layout;
texts;
website code.
The contract must indicate that the customer has accepted the completed work, transferred payment to the contractor and acquired all rights to the intellectual property.
The transfer of remaining goods in the warehouse is formalized through a separate agreement.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clie