Curious about how to use artificial intelligence?

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In addition to increasing response rates, optionality can unlock a price-anchoring effect—through comparison shopping, you can launch a premium product that makes mid-range products suddenly look like great israel b2b leads value for money. Here are some examples:

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Software platform that offers monthly payment plans and discounted annual payment plans
Product package including basic and deluxe versions
Behavioral Science Autonomous Bias Principle Tiered Pricing Example
Event tickets provide general tickets + VIP packages
People pay more attention to how the price compares to other prices rather than just looking at the actual amount. This cognitive quirk means that showing more high-priced items makes people more likely to buy a "bait" mid-range product than showing only the lowest-priced items.