Product selection based on customer needs

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One of the tags that KAIBEAUTY usually collects is "product preference". For example, when a customer has viewed the product page for brushes more than twice, the label "Brush" will be attached; when a customer stays on the product page for mascara and eyeliner for a certain period of time, the corresponding product label will be attached.

When customers have product labels on them, in addition to recommending similar products when there are new products or events, the KAIBEAUTY team also has a particularly considerate approach, which is to think about " What other needs will customers have when they have this product? " Then use LINE push to deliver the product to customers.

"If we want to promote 'Makeup Remover', we will screen out customers who are interested in waterproof products such as mascara and eyeliner, and promote makeup remover information to them. When we want to promote 'Brush Kits', we will They will choose to recommend it to customers who have previously been interested in eye shadow.” The KAIBEAUTY marketing team shared their LINE promotion strategy without any secret.



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