Include transparency and compliance in your methodology
Posted: Sun Jan 19, 2025 10:56 am
For example, instead of showing one ad multiple times, you might need to switch to several ads with varying angles. You might also have to increase the number of times you connect with an audience to increase brand recognition. While the exact details of how this will best work remain to be seen, it is definitely an important element to remember. 3. Embrace integrated brand metrics In order to survive these changes and prepare for what happens in the future, it is important to fine-tune your integrated brand metrics.
What does this mean? It means making sure you’re looking at campaign effectiveness at a macro level china phone number data instead of a micro level. Basically, you stop focusing on whether individual campaigns worked or not, and start to consistently evaluate all aspects of your marketing, such as: Overall ad spend. ROI. Customer satisfaction. The more you can look at the bigger picture, the easier it will be to improve your overall message at a high level.
As we saw after the adoption of the GDPR, it is incredibly important to include transparency and compliance in your methodology of capturing personal data. While this may not always be your call, like with Apple and Facebook ads, there are certain elements on your website that you do have control over. ➜ For example, make sure your privacy policies and other guidelines are clearly accessible on your website.
What does this mean? It means making sure you’re looking at campaign effectiveness at a macro level china phone number data instead of a micro level. Basically, you stop focusing on whether individual campaigns worked or not, and start to consistently evaluate all aspects of your marketing, such as: Overall ad spend. ROI. Customer satisfaction. The more you can look at the bigger picture, the easier it will be to improve your overall message at a high level.
As we saw after the adoption of the GDPR, it is incredibly important to include transparency and compliance in your methodology of capturing personal data. While this may not always be your call, like with Apple and Facebook ads, there are certain elements on your website that you do have control over. ➜ For example, make sure your privacy policies and other guidelines are clearly accessible on your website.