An unusual book about business, management and, at the same time, about the life of the mega corporation The Walt Disney Company. It differs from many in that it contains hundreds of insights that will be useful to everyone who reads it.
Interesting facts from the biography of Robert Iger
Robert Iger is an American entrepreneur and former director of Walt Disney.
Robert Iger became the CEO of The Walt Disney Company in 2005. During his leadership, the company's capitalization increased fivefold . Under Iger, Pixar, Marvel Entertainment, Lucasfilm, and Fox became part of the Disney Company.
Robert Iger
As soon as Robert became marketing with stockholder database the head of Disney, he began to reorganize the company. Many employees were fired, some managers were transferred to other positions. He gave new leaders a probationary period so that they could test their skills.
The Disney CEO encouraged risk and adventure, while also encouraging all parts of the company to interact with each other and share experiences.
"Nothing is more important than the creative process and the result. The highest stakes are always placed on people and their unique ideas."
Robert Iger, CEO of Disney,
in an interview with Time magazine
One of the largest deals was the purchase of Pixar in 2006, co-founded and headed by Steve Jobs at the time. Robert Iger considered the studio a leader in the production of animated films and wanted to combine its capabilities with his company. The result of their collaboration were the animated films Frozen and Incredibles 2, which brought in $1.2 billion each. By the way, the author's memories of Steve Jobs when he bought Pixar became one of the most interesting parts of the book.
Robert Iger and Steve Jobs
During Iger's 13 years at the helm, Disney released 13 animated films, earning $13.2 billion.
Many experts believe that Robert Iger has breathed new life into Disney, and colleagues note his foresight and creative approach to decision-making.
In 2019, Bob Iger published the book “The Power of Foresight: What I Learned from 15 Years as CEO of Walt Disney,” in which he shared the story of his life and career.
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