This strategy involves launching a new production sector that does not interact with the main one. In this case, the company needs large volumes of resources.
Unrelated diversification is divided into two types:
conglomerate : entering new sales markets based on the production of products that are not related to the production cycle already existing at the enterprise;
centered : when starting a new production, the company builds on the products it already produces.
Read also!
"How to Calculate Conversion: 3 Proven Options"
Read more
Mixed diversification
This strategy involves creating a boost your business with our doctor database portfolio of assets that simultaneously relates to the related and unrelated diversification model. Another option for mixed diversification is distributing the company's available resources across all business sectors.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153324
Types of diversification
Business diversification is when a company opens an additional direction for earning money. This can be a completely new development or an improved old one. Let's take a closer look at the directions of business diversification.
Diversification of production
The strategy concerns the products manufactured by the enterprise. It can be implemented using a related or unrelated model. This allows the company to expand sales markets, strengthen its positions and increase its resistance to crises and changes in the external environment.
Diversification of production