Table of contents: Issue Page Technical SEO

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In addition, Google, if the user's intent is not entirely clear, offers them different options - both informational and commercial, while Yandex in such cases tends more toward commercial results. And search engines can classify queries differently. Even the geo-dependence of some queries for Google is not always as clear-cut as for Yandex. But let's go through all the ranking aspects in order. Let's start directly with the appearance of the search results themselves.


Local SEO Content Commercial factors Link factors Behavioral factors Quality germany email list indicators Sanctions And in general... Issue Page Google and Yandex display search results slightly differently, and webmasters need to take these differences into account in order to present their sites in the most favorable light. For example, each search engine offers webmasters their own micro-markup options to help them stand out from competitors and be the first to solve a user's problem.


Some features of Yandex search results: Maximum title length: 50–55 characters. Maximum description length: about 160 characters. The system more often pulls the relevant part of the page text into the snippet than the content of the meta tag. Sites display icons. Using the "Products and Prices" module, you can display prices of individual products and services in the description. The PS snippet also pulls in data from Yandex.