Brainstorming using mind maps Marketing teams need to come up with new and effective ideas every time. Brainstorming sessions allow you to come up with ideas for new content. The team can then debate on the shared ideas and work on improving them. Mind mapping is the most suitable technique for carrying out successful brainstorming sessions. The structure of a mind map helps you see the connection between the main and supporting ideas.
You may also notice that some of the supporting ideas are connected in a way that you couldn’t see by just bahrain phone number data listing them down. You can therefore brainstorm during any stage of content development that requires new ideas. 2. Identifying hot topics Most topics that come out of the brainstorming phase will be great. But some of them may be ideal for use at a certain period.
earlier that matches current trends. Using mind mapping, you can identify the content that would be a hot topic right now. Additionally, you can use mind maps to match content with the period in which you expect them to be hot. For instance, every Christmas period, Coca-Cola’s content has the theme of gifting, family, and togetherness. These themes are popular both online and offline during the festivities, thus Coca-Cola’s marketing team pushes them to maximize sales.