5 Demand Generation strategies for ICT companies
Posted: Sun Jan 19, 2025 9:50 am
One of the main marketing techniques to qualify and encourage sales is Demand Generation . This is a process defined as the approach of marketing programs aimed at driving awareness and interest in a company's products or services through marketing.
This process focuses on the period leading up to a customer's first purchase and bridges the gap between marketing and sales teams to achieve business goals.
But what are the strategies to achieve good Demand Generation in companies in the ICT sector ? Below, we break down the 5 main strategies for manufacturers, partners and wholesalers:
5 Demand Generation strategies for companies in the ICT sector
Optimize email marketing : Email marketing is an integral and essential part of Demand Generation , since email marketing generates awareness, loyalty, acquisition of new customers and, therefore, an increase in sales. Optimizing it allows you to better understand your customer and achieve a greater reach. One of the most recommended techniques is Lead Nurturing , due to the possibility of identifying which users are ready to make a purchase or ensuring that those users who are not yet ready to make a purchase obtain valuable information about the product or service.
Invest in quality content creation ( Content Marketing ) : It is clear that content is a long-term investment, just like demand generation itself. But content creation has to be consistent and of quality, as success requires consistent effort. Ask yourself some questions about why someone should spend time reading your content, such as “am I offering new information or am I repeating what my competitors have already said?” or “am I providing information on emerging trends or referring to something that is not part of the current or future?” So, by generating quality content, you achieve greater visibility and presence.
Harness the power of remarketing to build brand awareness : Remarketing campaigns allow us to connect with users who have previously visited our website and create personalized ads to increase conversion rates, thereby achieving greater brand awareness.
Implement a Lead Scoring system : Lead Scoring allows you to evaluate th board members email database e behavior of the actions carried out in order to determine if a Prospect shows enough interest to be considered a qualified lead (or hot lead) for the sales department. In this way, it is determined whether the potential clients are of quality, and it is worth considering the integration of a Lead Scoring system to know the strength of the Leads. One of the most recommended tools for the implementation of Lead Scoring is HubSpot .
Conduct website analysis and focus the website on Lead Generation : To adopt a good Demand Generation discipline , it is essential to know the digital blind spots in order to identify the reason why a potential customer is choosing a competitor's product. In this way, companies in the ICT sector can take advantage of web analysis tools to find out the interests of buyers; since they can identify user preferences, the performance of promotional activities or the amount of time the potential customer spends browsing the website. In addition, it is very important to focus the website on Lead Generation in order to speed up the sales conversion process due to obtaining one more salesperson in the company and a site focused on sales.
Companies that focus their Demand Generation strategies on each of these steps, especially in their early planning phases, tend to lead to sustained growth. It is worth noting that ignorance of any of these strategies could be decisive.
Ensuring that you have optimal demand generation discipline is one of the key imperatives for starting a business, and it is important to note that the success of Demand Generation comes from the ability to connect with target customers.
PGR develops Demand Generation strategies for B2B companies in the ICT sector with the aim of generating qualified leads. Get in touch with us and discover how we generate demand by designing a content marketing plan and by analysing the best way to establish communication with prospects.
This process focuses on the period leading up to a customer's first purchase and bridges the gap between marketing and sales teams to achieve business goals.
But what are the strategies to achieve good Demand Generation in companies in the ICT sector ? Below, we break down the 5 main strategies for manufacturers, partners and wholesalers:
5 Demand Generation strategies for companies in the ICT sector
Optimize email marketing : Email marketing is an integral and essential part of Demand Generation , since email marketing generates awareness, loyalty, acquisition of new customers and, therefore, an increase in sales. Optimizing it allows you to better understand your customer and achieve a greater reach. One of the most recommended techniques is Lead Nurturing , due to the possibility of identifying which users are ready to make a purchase or ensuring that those users who are not yet ready to make a purchase obtain valuable information about the product or service.
Invest in quality content creation ( Content Marketing ) : It is clear that content is a long-term investment, just like demand generation itself. But content creation has to be consistent and of quality, as success requires consistent effort. Ask yourself some questions about why someone should spend time reading your content, such as “am I offering new information or am I repeating what my competitors have already said?” or “am I providing information on emerging trends or referring to something that is not part of the current or future?” So, by generating quality content, you achieve greater visibility and presence.
Harness the power of remarketing to build brand awareness : Remarketing campaigns allow us to connect with users who have previously visited our website and create personalized ads to increase conversion rates, thereby achieving greater brand awareness.
Implement a Lead Scoring system : Lead Scoring allows you to evaluate th board members email database e behavior of the actions carried out in order to determine if a Prospect shows enough interest to be considered a qualified lead (or hot lead) for the sales department. In this way, it is determined whether the potential clients are of quality, and it is worth considering the integration of a Lead Scoring system to know the strength of the Leads. One of the most recommended tools for the implementation of Lead Scoring is HubSpot .
Conduct website analysis and focus the website on Lead Generation : To adopt a good Demand Generation discipline , it is essential to know the digital blind spots in order to identify the reason why a potential customer is choosing a competitor's product. In this way, companies in the ICT sector can take advantage of web analysis tools to find out the interests of buyers; since they can identify user preferences, the performance of promotional activities or the amount of time the potential customer spends browsing the website. In addition, it is very important to focus the website on Lead Generation in order to speed up the sales conversion process due to obtaining one more salesperson in the company and a site focused on sales.
Companies that focus their Demand Generation strategies on each of these steps, especially in their early planning phases, tend to lead to sustained growth. It is worth noting that ignorance of any of these strategies could be decisive.
Ensuring that you have optimal demand generation discipline is one of the key imperatives for starting a business, and it is important to note that the success of Demand Generation comes from the ability to connect with target customers.
PGR develops Demand Generation strategies for B2B companies in the ICT sector with the aim of generating qualified leads. Get in touch with us and discover how we generate demand by designing a content marketing plan and by analysing the best way to establish communication with prospects.