Translation for Marketing and Branding

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What is transcreation? How does it differ from translation? Who is involved in this process that builds a real bridge between branding, marketing and the public? Find out in this article.
Exporting a product or brand abroad bulk sms saudi arabia nowadays, is no longer just a matter of identifying the best distribution channel, adapting a product to local regulations and/or adapting it to the preferences and needs of local consumers.

The need for marketers today is to make their brand relevant and significant for the target audience by adapting messages, values, slogans and cultural references to the sensibilities and expectations of the new audience in order to create a bond between the company and consumers, fostering trust and, consequently, purchases.

A translation , no matter how well done, would not be enough to hit the target and this is where transcreation comes into play : let's find out what it is in this article.

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What is transcreation?