The success of BMW is based on two factors of marketing strategy that are interconnected with each other. The level of development of this company is significantly higher than that of other car manufacturers.
BMW
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At the same time, companies student database quite often move production to countries where the wage level is significantly lower and people who do not have the necessary qualifications are involved in the assembly of vehicles, or robots are used altogether. As for BMW, here cars are assembled exclusively by professionals with extensive experience.
BMW, like many companies in Germany, uses the advantages of the German educational system, the peculiarity of which is that almost all citizens can take advantage of the opportunity to obtain basic technical skills. This is the reason for the high reputation of the company, which is a typical representative of German industry.
Distribution Strategy from Coca-Cola
This company is constantly looking for opportunities everywhere and in everything, and this is one of its principles of marketing strategy. To confirm this, let's look at several convincing examples.
Coca-Cola
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The company operates in more than 200 countries worldwide. Coca-Cola products include over 2,800 items. The range includes drinking water, various juices and nectars, iced teas, sports drinks and tonics, kvass and food products for children. At the same time, the company's research centers work every day to create new flavors that will help customers quench their thirst, give energy and lift their spirits.
Thanks to the largest distribution system of goods, the company delivers products in the shortest possible time.
Several years ago, the company invested $40 million in building a plant that is now the largest in America for recovering PET from plastic bottles.
The company's specialists were able to reduce water consumption for production needs by more than 20%, which allowed them to save over 160 billion liters of liquid.
For more examples of marketing strategies, read our article “Examples of Marketing Strategies from Apple to Barack Obama”
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