But there is a risk - monopolization of the search results

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Plus, WSJ reports, large advertisers have direct contacts in Google, can lobby their interests, negotiate. Small companies (like DealCatcher, mentioned in the article, which disappeared from the search for almost a month without explanation), unfortunately, do not have such opportunities. In order not to depend on traffic from one platform, it is better to diversify risks and choose complex promotion .


Google is alleged to regularly and secretly edit the information that appears at the top of organic search results. The authors are referring to knowledge blocks, news and video, as well as search suggestions. Similar usa email list modules in Yandex, the so-called sorcerers, are also not liked by businesses . Online services even contacted the FAS because they take away traffic. Citing inside information – an internal investigation from 2016 – the WSJ reports that Google was providing false information for 0.


1% to 0.25% of all queries. That’s 2 billion searches per year. A corporate spokeswoman disagreed, saying that the number also included simply low-quality documents, not just fake news. And one executive respondent described the problem of identifying disinformation as incredibly complex and said the company was unwilling to deal with it. Google dictates to raters what the correct ranking of search results should be.