Podcasts and videos If we consider the purpose of the content, podcasts and videos are quite similar. Therefore, both work well for personas that are in the learning phase. These formats usually present a topic, promote discussion, and are very educational. So, they work well with TOFU and MOFU personas. The choice of the right buyer persona in Content Marketing is essential. Content needs to fit the audience, and this is only possible if you understand the habits and needs of the brand’s average consumer.
Thus, it becomes easier to achieve the strategy’s goals. Does your company already have a defined australia phone number data buyer persona? Download our free ebook and learn everything you need to know to build your own buyer persona! Final Thoughts The buyer persona plays a vital role in Content Marketing by driving targeted content creation that connects with your brand’s average consumer. Understanding their needs, pain points, and preferences allows you to deliver the right message at the right time, increasing the chances of conversions.
offers top writers who can help you create impactful content tailored to your buyer persona. Try WriterAccess for free and unlock the potential of personalized content that drives results. What is Ephemeral Content And 5 Ways To Perfect It Guest Author Guest Author Mar 29, 21 | 9 min read ✓ Human crafted content Updated: June 15, 2023 what is ephemeral content Need content for your business? Find top writers on WriterAccess! Try for free Ephemeral content is any content, such as video, images, or gifs, that lasts online for 24 hours before disappearing.