Customer lifetime value: Net profit expected based on the ongoing relationship with a customer. Customer lifetime value is definitely at the top of the list of KPIs you want to gauge. It costs five times as much to acquire new customers as it does to retain existing ones. Yet marketing efforts focused on customer retention still get less attention than those focused on lead generation or new customer acquisition.
Being aware of the customer lifetime value underscores the importance of creating loyal fans argentina phone number data who stick around. KPIs can be measured with performance dashboards that range from the very basic to the highly advanced. Again, it all depends on the type of info you want to track and the depths to which you want to go. Also, keep in mind that some KPIs are easier to improve than others.
Long-tail keyword listing positions. Number of leads. Time on site. Internal links. More difficult KPIs: Short-tail keyword listing positions. Engagement: Likes, comments, shares. Inbound links. Quality, qualified leads. Referrals, word-of-mouth. Email open rates. Very difficult KPIs: Churn rate. Customer acquisition cost. Customer lifetime value. Content asset attribution. Channel attribution.