Today I will tell you about "Psychology of Influence" by Cialdini . If you haven't read it yet, I highly recommend it. In my review, I will briefly show how the techniques described in 1984 are used in modern marketing.
It is noteworthy that the book was initially written for ordinary people, as a guide to protection from manipulators. But in fact, it became a working manual for marketers and advertisers to create cool creatives!
Who should read “Psychology of Influence” and why?
Marketers should read this book, as it is from the last century and describes the triggers that no advertising campaign can do without today.
For managers who want to master techniques for influencing people in a quality manner – it will be useful when working with partners, clients and employees.
To everyone who doesn’t lawyer data package want to fall for the seller’s hook and understand in time that you are being manipulated at the moment.
The book also allows you to free yourself from the opinions imposed by the majority and greatly improves your thinking.
"The Psychology of Influence" by Robert Cialdini
What else I would like to note:
The book "Psychology of Influence" has tons of examples from life . Cialdini explains the whole theory using real examples from life. That's why the book doesn't seem abstruse.
These are not just thoughts. These are real researches and conducted scientific experiments. I like this kind of thing.
All the techniques work without exception . Just take them and implement them. Yes, these theories have long been known to everyone, but their modern interpretation is even more interesting.
The book helps develop critical thinking. There are questions at the end of each chapter. So that you not only read, but also digest everything that is written there.
The irony is that Cialdini talks about truisms that are so simple that we have stopped thinking about them. The automatism of our reactions is the fuel for the development of this world. It is this thought that Cialdini chose as an epigraph to his book:
"Civilization advances by increasing the number of operations we can perform without thinking about them."
Alfred North Whitehead
Working triggers of influence
I will briefly tell you about the most effective tools of influence. I advise you to read about the rest in the book - you will get many times more insights.
Spread of the book "Psychology of Influence"