Don't choose just one query for your articles Semantic
Posted: Sun Jan 19, 2025 6:06 am
The question to ask yourself when choosing your main keyword is always the same: if I were a happy and satisfied reader of this article, what would I have searched for on Google/what would I have asked the AI? The answer is your main keyword but, now unlike in the past, you have the green light to choose multiple queries.
search and passage ranking changed the world of Google search well before SGE did. Semantic search is the ability of search engines to understand what we are asking even without being precise in our query and, at the same vk data time, to understand what search intent each of our articles responds to, regardless of our main kw.
So I can write an article whose main keyword is “What to see in Lecce in 5 days” but search engines, through semantic clusters, understand that my article is also helpful to those who need to know “what to see in Lecce outside the historic center”, because in the article there is, for example, an H2 titled “What to see in Lecce on the outskirts”.
But then, what should we do? We need to think about as many possible search intents as can be satisfied by our single article, choose more than one keyword and insert the keywords (all of them) at least twice in the text and once in the Alt Text of an image.
search and passage ranking changed the world of Google search well before SGE did. Semantic search is the ability of search engines to understand what we are asking even without being precise in our query and, at the same vk data time, to understand what search intent each of our articles responds to, regardless of our main kw.
So I can write an article whose main keyword is “What to see in Lecce in 5 days” but search engines, through semantic clusters, understand that my article is also helpful to those who need to know “what to see in Lecce outside the historic center”, because in the article there is, for example, an H2 titled “What to see in Lecce on the outskirts”.
But then, what should we do? We need to think about as many possible search intents as can be satisfied by our single article, choose more than one keyword and insert the keywords (all of them) at least twice in the text and once in the Alt Text of an image.