A social media task force has been assembled to develop appropriate metrics for social media. New metrics should combine reach and intensity.
The Arbeitsgemeinschaft Social Media working group is a team of German professionals who have come together to organise key social media metrics on the web. The long-awaited "currency" for social bc data philippines media should combine measures of reach and intensity. The audience of conversations includes, in addition to the reach of advertising media, the effects of word-of-mouth and irradiation.
In addition, there must be a measure of intensity that represents what level of share of voice , or rather share of buzz, a channel can give to a given topic. The concept of share of voice is a marketing indicator that indicates the proportion of contacts reached in a given niche, market or audience.
The new unit of measurement should measure the degree of interconnectedness and involvement of social media formats such as blogs, social networks and communities better than the current measures of page views and response time. "The Internet can do more than just generate clicks and impressions. Our goal is to be able to account for the interconnectedness of social media and to achieve a reliable benchmark for viral effects on the Web 2.0," says Jörg Blumtritt, Chairman of the Board of AG Social Media.