Follow these key elements to make your LinkedIn profile stand out:

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Why should marketers care about LinkedIn?
With more than 1 billion users, 50% of whom make more than $75,000 annually, LinkedIn offers users unparalleled access to decision-makers, influencers and niche experts across a wide range of afghanistan email list industries. During the pandemic alone, LinkedIn’s audience and businesses grew by approximately 300 million.

However, many businesses abuse the potential of the platform by treating it as an online resume host rather than actively fostering mutually beneficial relationships.

Social media strategist Louise Brogan shares proven ways to maximize LinkedIn engagement based on her 20+ years of experience growing brands through social platforms.

Imagine LinkedIn is the online version of your favorite industry conference. Louise recommends approaching online interactions with the same care and awareness as grabbing a coveted seat with a keynote speaker or a hard-earned social conversation during a coffee break.

Louise’s tactical skills transform the platform from a passive presence to an engine that drives lead generation and brand awareness. By crafting a strong profile, selectively connecting based on shared interests, and consistently publishing value-driven content, you can use LinkedIn to build authority, nurture leads, and grow revenue.


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