How to promote in Telegram to get results?

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In today's digital world, promotion in messengers such as Telegram is becoming an increasingly relevant area of ​​marketing strategies. Telegram, as one of the fastest growing and most dynamic messengers, provides ample opportunities for effective interaction with the target audience.

Advertisers and marketers have two main promotion tools in guinea b2b leads Telegram: official advertising in the form of Telegram Ads and "seeding" - posting content in thematic Telegram channels. Each of these approaches has its own advantages and limitations, which must be carefully analyzed to choose the optimal strategy.

What is Telegram Ads
Telegram Ads is the official advertising platform from the Telegram team, allowing you to place various types of advertisements within the messenger. Unlike "seeding" in thematic Telegram channels, Telegram Ads provides advertisers with the ability to customize targeting and statistics directly through the official advertising account.

Advantages of Telegram Ads
The main advantages of advertising in Telegram Ads are:

High level of audience engagement
Telegram users are highly active and interested in content, which ensures higher levels of engagement compared to other channels.

Possibility of targeting by interests and behavior
Detailed targeting settings allow you to achieve high relevance of advertisements for the target audience.

Detailed analytics of advertising campaigns
Built-in analytics in Telegram Ads provides advertisers with all the necessary statistics to evaluate the effectiveness of campaigns.



Limitations and Disadvantages of Telegram Ads

Despite the advantages, Telegram Ads also has a number of limitations and disadvantages:

Limited number of advertising formats
At the moment the platform offers only basic formats.

Difficulty of scaling
Due to limitations on the number of impressions and audience, Telegram Ads does not always allow you to scale advertising campaigns to the required volumes.

Relatively high cost
The cost of advertising in Telegram Ads can be higher than in some other channels, especially in the early stages of the platform's development.

What is "crops" in Telegram
"Seeds" in the context of Telegram is the placement of advertising or informational content in thematic Telegram channels. Unlike Telegram Ads, "seeds" imply direct cooperation with Telegram channel owners to place publications.



Key aspects of "seeding" in Telegram:

Selection of thematic Telegram channels relevant to the target audience.
Coordination with channel owners of the terms of content placement.
Creation of content that matches the format and theme of the channels.
Tracking placement performance and optimizing your approach.
The benefits of "crops"
The main advantages of promotion through "seeds" in Telegram channels are:

Targeted promotion among interested audiences
Posting content in thematic channels allows you to reach a highly targeted audience interested in the relevant topic.

Possibility of creating a viral effect
Active interaction of the Telegram channel audience with content can lead to its organic distribution and viral effect.

Relatively low cost
Placing ads in Telegram channels is usually cheaper than official advertising in Telegram Ads.

Risks and pitfalls of "seeds"
Despite the advantages, "seeding" in Telegram channels also has a number of risks and limitations:

The dangers of toxic or inappropriate channels
Channels must be carefully analyzed and selected to avoid posting to inappropriate or problematic communities.

Difficulty of scaling and control
Working with multiple individual Telegram channels makes it difficult to scale and control placements.

Ability to block or remove content
Telegram channels may delete or block posted content for various reasons, which reduces the guarantees of placement.

Comparison of the effectiveness of Telegram Ads and "seeds"
Strengths and weaknesses of Telegram Ads and "seeds"
Comparing Telegram Ads and "seeding" in Telegram channels, we can highlight the following key advantages and disadvantages of each approach:

Telegram Ads
Advantages:

Possibility of targeting and detailed analytics.
Control over advertising materials.
Guaranteed impressions.
Flaws:

Limited number of advertising formats.
Difficulty scaling.
Relatively high cost.
"Crops" in Telegram channels
Advantages:

Targeted promotion among interested audiences.
Possibility of viral effect.
Relatively low cost.
Flaws:

Risk of posting in inappropriate channels.
Difficulty scaling and control.
Possibility to block or remove content.
Recommendations for combining Telegram Ads and "seeding"
Considering the strengths and weaknesses of each approach, experts recommend using Telegram Ads and "seeding" in Telegram channels in combination to achieve maximum results:

Start with Telegram Ads to evaluate effectiveness and practice targeting.
Use "seeds" to reach a narrow audience and achieve a viral effect.
Analyze the effectiveness of both approaches and optimize the strategy for specific campaign goals.
Scale successful advertising models by combining Telegram Ads and "seeding."
This combination of the official Telegram Ads platform and "seeding" in thematic channels allows advertisers and marketers to maximize reach, engagement and conversion of the target audience in Telegram.