The world of online marketing builds its rules and theories based on experience. In one of these exercises in empiricism, Adam Singer stipulated in the publication The Future Buzz what the 6 laws are for a product to gain notoriety on the Internet.
1- The law of the long tail: Describes the statistical bc data malaysia distribution of sales of a business's products, which implies that currently businesses do not have to focus their advertising only on the consumer items that sell the most, but they also have to cover a long trail of small sales, which make up their profits.
2.- The Streisand effect: This is the case when every time someone tries to censor content, it continues to circulate through other channels and gains popularity, even serving as an accidental campaign. This name refers to an episode where actress Barbra Streisand tried to censor an aerial photo of her home, taken by a paparazzi, which ended up being a publicity stunt for the Californian coast in general.
3-Metcalfe's law: It establishes that the value of a telecommunications network is proportional to the square of the number of connected users.
4- The law of inequality: It predicts that 90% of the content on this platform will be generated by 1% of the users. While the remaining 10% will be the work of 9% of the components, while the remaining 90% only read and observe. This rule is also known as 90-9-1
5- The law of the tipping point: The tipping point is the level at which the momentum of a change makes it unstoppable. This means that at a certain point messages begin to spread like viruses and their advance is unstoppable.
6-Moore's law: It stipulates that every 18 months the number of transistors in an integrated circuit doubles, that is, it establishes the growth rate of the system.