Push messages. The use of this tool has a positive effect on the effectiveness of the company's marketing activities. It appeared relatively recently, but has already become widespread. The main advantage of push messages is that to inform users, you only need to obtain their consent to receive notifications. Consumers do not need to fill out questionnaires.
Messenger promotion. Like social media, these platforms can bring a lot of traffic to a business's website. However, registering an account in messengers is easier than in most social media.
E-mail marketing. It is sending messages to consumers' e-mails. To use this tool, a company must create a customer base with their e-mail addresses.
Mobile applications. According Reason to Choose Our Database Service to research, today each smartphone has at least 5 applications installed, downloaded from Google Play or App Store. Such programs collect important information about users, which helps to develop a portrait of the target audience and correctly set up the sales process.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Marketing strategy of the company
There are a large number of marketing strategies. Depending on the type of activity of the enterprise, the following types are distinguished:
Innovation strategy. When implementing it, the company aims at vertical development. The main task is to manufacture innovative products and capture new markets.
Diversification. The company seeks new areas of activity where there are few or no competitors.
Market expansion strategy. In this case, the company focuses on horizontal development. In other words, the organization tries to improve the quality of products, expand the product range, and increase the coverage in the niche.
Downsizing. The company is being reorganized to improve efficiency.
Depending on the degree of market coverage, differentiated, undifferentiated or concentrated strategies are distinguished. They correspond to the above-mentioned types of marketing. It should be taken into account that the methods and tools that will be used in the implementation of marketing activities are selected based on the adopted strategy.