Forums and online discussions about a company or about consumers' perception of a brand can be a double-edged sword. But if they are managed and leveraged efficiently, they can become a new tool for consolidation.
The Clickz portal has compiled five formulas for developing a brand monitoring strategy on the Internet, in a simple way and at almost no cost.
1- Track what is published about the brand
This is quick and easy and can be done with the Google bc data indonesia Alert system and also includes what is said about the competition, about different products and about registered trademarks.
2- Set up forums and mailing groups
These two systems may seem outdated but they provide quality information although they require time from companies and participants.
3- Use social media
These platforms are a very useful tool for companies and fortunately they offer alerts to track what is published about a brand or trend.
4- Subscribe to consumer portals
These websites offer users' perspectives on different brands in an organized way and often also provide invaluable comparisons.
5- Hire Site Analytics
Site Analytics is a highly effective paid tool, so a small investment can be worth it, as it guarantees a detailed analysis of everything that is said on the Internet about a particular brand, providing data such as links, which allows companies to actively enter the forums where trends are set and the discussions that bloggers feed on.