What is turning an EC site into an app?

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Turning an e-commerce site into an app refers to providing an e-commerce site that is currently available on a conventional web browser as an application (app) that users can use on devices such as smartphones and tablets .

In other words, the functions and content of an e-commerce site are developed and distributed as an app, allowing users to directly use the app to view products, purchase items, make payments, and perform other operations.



By turning an e-commerce site into an app, users singapore email address can easily access it by installing the app on their devices.

Apps can be faster and more responsive than web browsers, improving the user experience.

The app also allows you to use various functions that take advantage of the device's capabilities, such as offline use and receiving push notifications.



Converting e-commerce sites into apps is gaining attention as a strategy for increasing contact with customers, boosting awareness, and increasing sales.

In recent years, a wide variety of companies across industries and sectors have been entering the EC market.

With consumers now having almost endless options, converting their e-commerce sites into apps has become an .



Benefits of turning your EC site into an app
The benefits of turning your e-commerce website into an app include:



Improved user convenience
It becomes easier to implement measures that utilize customer data
Expected to improve conversion rate (CVR)
Helps to attract new customers
It's easy to get repeat customers
Increased new revenue channels
Cost-effective


We will explain each one in detail.



Benefit 1: Improved user convenience
One of the features of the app is that it is faster and more responsive than a web browser.

When you download an app to your device, a certain amount of information is stored on the device itself, allowing you to use it while keeping your data charges down.



Additionally, the app can be used offline, so you can browse products and add items to your shopping cart even when you don't have access to a network.



By turning an e-commerce site into an app, users can easily launch the app anytime, anywhere and enjoy stress-free shopping .



Benefit 2: It becomes easier to implement measures that utilize customer data
By linking the app to device data, it becomes easier to obtain detailed data such as customer gender, age, hobbies and preferences.



Another feature of apps is that they are more likely to be used than e-commerce sites, making it easier to increase the number of members.

In fact, there is data that shows that "more than 80% of the time spent using a smartphone each day is spent using apps."



By analyzing customers' purchasing history and behavioral history obtained through the app, it is possible to provide users with more personalized content and recommended products than an e-commerce site can.