Using Twitter to Build a Pipeline

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To regain the trust of its readers, the New York Times has proposed showing the behind-the-scenes of its difficult investigations . An initiative that helps combat the negative image of journalism. When journalists are perceived as serving political interests or motivated by influence, basic journalistic ethics are felt to be absent or rarely respected. Showing the behind-the-scenes as the New York Times does highlights the mechanics at work during an investigation. But this also highlights the defensive actions that the media must put in place.


Here again, several studies show that it is mainly digital content azerbaijan phone number library that is criticized by the public . In 2021, the Council of Journalistic Ethics was particularly mobilized in the context of the Covid-19 pandemic. Nearly half of the complaints (49%) targeted online content, particularly broadcast on platforms. When it comes to online content, traditional media are no longer the only ones criticized: pure players, specialized media and emerging media are also targeted. Questioning journalistic practices cannot be done only within editorial offices. Here again, the public must be involved in the debate and must be informed .


The newspaper Le Monde , for example, had set up a monthly live meeting to answer its readers' questions about the organization of the newspaper, its governance or its editorial line. Many newspapers also develop blog spaces fed with articles from their community. Others allow themselves to self-criticize the profession, as Libération did in an article that invited 25 information professionals to question their practice of the profession.