What is it ? Project promotion is a set of actions aimed at increasing brand awareness, its authority and, ultimately, leading to increased sales.
How to organize ? Promotion is not done blindly, but begins with planning and developing a strategy. Then the tools are selected: the appropriate type of advertising, channels of interaction with the target audience.
The article explains:
The essence and objectives of project promotion
Project progress metrics
Project promotion strategy
Stages of developing a promotion strategy
Project promotion tools
The nuances of promoting a startup
Ways to promote a project with minimal costs
Mistakes in project promotion
Frequently asked questions about project promotion
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The essence and objectives of project promotion
The main goals of project promotion are to increase demand, attract new customers and strengthen the brand's position. This will be possible if the marketing strategy is developed competently. The audience, watching the product of interest to them, continues to remain interested and does not weaken its attention. As soon as the product disappears from sight, people will go to competitors.
Project promotion
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It is important to be able to stand out from other companies and always be as clear and interesting as possible.
Advertising is part of promotion, so don't forget about the budget for it. With its help, the company announces itself, motivates consumers to buy/pay for services and encourages them to choose it over hundreds of other companies.
To understand how it works, take engineer data package a look at the main promotion functions:
Image creation. Promotion of new projects secures a certain niche for them, demonstrates their history and values. With the help of this tool, the company distinguishes itself from competitors.
Broadcasting information to the consumer. With the help of promotion, the company communicates competitive advantages, product data, discount system and promotions.
Popularization of the company. In addition to the obvious advantages, there is another significant one - the dissemination of information through the so-called "word of mouth". The more real users talk about the company, the more current and future clients will learn about it.
Loyalty. A very important aspect for any company to operate: the more loyal the audience, the more leads, the more trust and, ultimately, more revenue. This is a necessary component for brand recognition and building a good reputation.
Handling complaints. If you have responses to customer objections worked out in advance, it will be easier for you to work with them, and dissatisfaction can subsequently be transformed into sales.
Timely information. This tool helps customers stay up to date: frequently asked questions, current promotions, store addresses.
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Along with developing a product launch strategy, it is important to create a project promotion plan to understand through which channels the advertisement will be distributed and how you will provide feedback to the client.
Any project, regardless of its scale, has tasks that are solved by promoting the business project:
Persuasion. A properly constructed advertising strategy allows you to multiply revenue and convert more leads into client status. An excellent tool here is handling client objections through content, recommendations, and reviews.
Informing. When you inform your audience correctly, you form its loyalty. Your client knows about you, you are on a "short leg" with him, which leads to good sales.
Reminders. It is important to do this in different ways so that your client does not forget you. With the help of blogger posts, mentions in conversations of colleagues, advertising signs, interesting promotions.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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