ONLINE ADVERTISING WILL GROW 4.5% IN THE USA IN 2009
Posted: Sun Jan 19, 2025 4:46 am
Internet advertising spending will grow by 4.5% in the United States in 2009, when many studies predict a growth of almost double digits, due to the changing economic situation that has forced many media and consulting firms to reconsider their forecasts, according to eMarketer .
However, other sources have less optimistic bc data brazil predictions, such as the consultancy UBS, which believes that there will be a 6% drop in 2009, while Oppenheimer&Co predicts a 1.8% drop and Cowen and Company also expects negative figures, betting on a 0.9% drop.
Other firms are betting on moderate growth; Barclays expects a 2.3% margin and Jack Myers expects a 2.8% increase, while Bernstein Research and Morgan Stanley expect growth to reach between 3.8% and 10%.
However, other sources have less optimistic bc data brazil predictions, such as the consultancy UBS, which believes that there will be a 6% drop in 2009, while Oppenheimer&Co predicts a 1.8% drop and Cowen and Company also expects negative figures, betting on a 0.9% drop.
Other firms are betting on moderate growth; Barclays expects a 2.3% margin and Jack Myers expects a 2.8% increase, while Bernstein Research and Morgan Stanley expect growth to reach between 3.8% and 10%.