Steps to Create Effective Video Campaigns

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If you want to get started creating video campaigns, here are a series of additional steps and tips to keep in mind for the creative process that will help you produce quality material.

1. Use a Script
To start producing video campaigns, it is essential to create a work plan and a script for your ad. To write it, pay attention to the points we saw in the previous section.

Buyer personas are a useful and necessary resource to try to put yourself in the shoes of your potential clients and develop content that connects with them. They will also help you find the right voice to speak to taiwan business email list your audience and choose the right words so they can easily understand and remember your messages.

Marketing videos should not only seek to sell products, but also educate your audience, increase trust, and humanize your brand.

2. Solve a Problem: What Will You Promote?
The best ads are those that can clearly narrate the problems or needs that your brand can solve. You can tell it through a story with characters that your audience can identify with or explore other formats that give an attractive framework to what you want to communicate.

3. Select the Platforms
When choosing the platform on which you will publish and advertise your video, you must be clear that it is the right communication channel for your audience. For reference, Facebook stands out for having an audience of wide age ranges, while Instagram targets a segment of young people between 14 and 25 years old.

The choice of platform will depend on the segment you are targeting to sell your products and services to.

We recommend that you adapt all your videos to the particular algorithms of each social network. Review the characteristics and criteria that each one uses to distribute and classify content and use this information to your advantage.