Stories bring us together, silences separate us.

[muniyaakter]

The curtain falls on this Meta Marketing EMEA Summit 2023 .
The truce between branding and performance : Is it better to invest in branding or performance? This discussion, more than recent, is eternal, but it is time to close it. Today consumers no longer follow linear paths, consequently our funnels must be like omnidirectional tracks. Their objective must be to improve the relationship with our customers, keeping them south africa consumer mobile number list in a natural way as much contact as possible with us, but without a distinction between "top and bottom of funnel" . In the mind of the consumer there is no distinction between a branding communication and a sales one.
Mindful Optimism and Creative Pessimism: Why Stories Matter If You Want to Be Unforgettable
This is what we learned at the Meta Marketers event (6 lessons on ads and content) 6


And yet there we are, in front of screens, in our world, for hours and hours in an endless cycle of information…


In this article we have given you a practical summary of what was said during the event.

Surely, you will be, like us, of the opinion that the strategic advice could have been decidedly more.

Perhaps peppered with fewer statistics from American soil, given the event's focus on the markets of Europe, the Middle East and Africa.

That's how it went, but, for next time, know this…

For those in Marketers Pro we periodically organize group live sessions that are real free consultations on markets, businesses and specific problems.

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