How can it work when each episode is so long?

[muniyaakter]

We mentioned it and here it is, the podcast of podcasts, now among Spotify's international exclusives.

Each episode is downloaded over 190 million times a month . A result achieved, mind you, largely organically.

Rogan’s name had some clout before the podcast took off, but it was more of a niche thing as a commentator on martial arts fights.

It has emerged from this niche with more sri lanka consumer mobile number list generic, in-depth content (up to about 4 hours in length) , managed in the manner of interviews with prominent figures who in exchange always receive a precious shout-out.


The format is certainly one of the rawest, most unfiltered and courageous born on the web, as well as one of the first.

In his case, a good timing has turned into a loyal audience that, with the current numbers, only attracts more.

Despite the exclusivity agreed with Spotify, the agreement must include the use of other distribution platforms for micro-content extracted from the episodes of his podcast.

In fact, on his YouTube channel you can always find new clips from his episodes, which certainly act as excellent means of acquisition and retention for the 14.2 million subscribers .

“Wild Moss” by Fedez and Luis Sal
The Dawn of the New Podcasting: How to Monetize This Evolution of Listeners and Platforms 12

Are you kidding? They have one of the coolest studios. Triangular table, moss on the walls... that's enough for us.

It is perhaps the Italian podcast most similar to Joe Rogan's.

In fact, each episode hosts at least one character, in addition to the hosts Luis Sal and Fedez.

Each time an interesting topic is brought up to be explored further , to be discussed critically, but always combined with unpredictable moments of humour .

Humor that starts from the iconic title of each episode, creating hooks in line with the style of the hosts.

The length also follows the same trend as Rogan, albeit in a more limited way, with episodes ranging from 30 minutes to just over 1 hour.

This podcast is not a Spotify exclusive, so much so that we also find it published on YouTube directly as a video, accumulating views and earnings which according to the YouTubers.me site are around €5000 per month .

The project itself also has its own website where merchandise is sold , but it seems to us to be underused just because of the type of products inside.

We believe that the largest revenue comes from sponsors, who will invest to be present as guests on the episode, to talk about topics close to those of their brand.

“Cashmere” by Edoardo Ferrario and Luca Ravenna
The Dawn of the New Podcasting: How to Monetize This Evolution of Listeners and Platforms 13

Here is the maximum benefit of the video-podcast… those two there at the bottom are the Gialappa's. So the legends were true: they also have a body, they are not just voices.

Two stand-up comedians inserted into an apparently serious context.

In their podcast, Edoardo Ferrario and Luca Ravenna explore various current topics , but always with their unmistakable irony .

Sometimes alone, sometimes sharing the microphone with guests. In their case the interview is the exception, rather than the constant format as in the previous cases.