3 steps to create a competitive eCommerce platform

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Big brands define how an industry develops in terms of supply and quality. This is quite complicated for small e-commerce businesses, since it is believed that it is impossible to compete, for example, with a giant like Amazon. But it is possible and here we tell you how to create a competitive eCommerce platform.

Today we can make purchases online with almost no limits. A perfect example of this is Amazon's new "international shopping" feature , which will allow users to order products from almost anywhere in the world.

But what happens when you are an entrepreneur in the world of eCommerce? There are several platforms that allow you to create excellent web stores. On Shopify, for example, you can create your own online busin costa rica mobile phone number list ess without technical knowledge, by integrating this software into your existing website.

With a responsive and efficient site, the differentiating factor over the giants will be creativity, personalization and closeness to your audience. Start by considering the following three aspects:

1. Strive to meet the expectations of modern buyers
You need to do everything you can to meet or even exceed the standard of service offered by the big eCommerce companies. While they provide 24/7 service, you need to be able to give them a great, personalized shopping experience.

Don't just use email to communicate with them, manage social media, use Facebook Messenger and incorporate a chatbot on your website if possible. Set aside a space for your customers to leave positive reviews and comments about your brand and the purchasing process they experienced with your brand. Future customers will take this into account more than many other digital marketing actions you take.

Steps to create a competitive eCommerce platform

2. Modernize and personalize your marketing
In addition to having a good and efficient email marketing campaign to communicate to your clients about your brand's news, you must incorporate other techniques that allow for personalization. You have to keep in mind that, regardless of the market, you will always find competitors that offer the same product or service as you, therefore personalization is the key.

Using standard digital marketing messages for all your customers will not give you good results and may even be counterproductive. You can create a customized marketing plan considering the following activities: