With the emergence of celebrities on Twitter, it is worth asking whether their forays into this creative territory are content in themselves or are ways of attracting the public to their traditional space, whether on the idiot box or the big screen.
Oprah is the great paradigm of this phenomenon, since architect data the famous presenter, who acts as a King Midas of consumption, making people buy everything she touches, entered Twitter and Facebook to keep in touch with her followers or did she enter to obtain free advertising space for her program?
In this sense, many point out that television products jump without any sense, nor with respect to the forms that prevail on the Internet, these platforms, but others defend this mixed medium, which is what allows a star of "Britain's got talent" to jump from YouTube to the world, as is the case of Susan Boyle.
For many, it is time to separate the wheat and for what is born on the Internet to stay there and for what emerged with a television vocation not to overflow its borders, but this is a pipe dream in the times of Web 2.0 where users are the ones who rule when it comes to content.