The Evolution of the Enjoyment Stage
Posted: Sun Jan 19, 2025 3:57 am
(And How to Ride Its New Potential)
In recent years, the digital tourist journey has been constantly evolving.
This is not only due to the emergence of new channels, but above all to the development of new technological devices that have become indispensable in our daily lives.
Let's talk, for example, about smartphones , tablets and wearables .
These devices significantly change one of the major phases of a tourist's journey.
That phase that Americans call the “Enjoyment Stage” .
This is the moment when, once they have arrived at thei ukraine consumer mobile number list r destination, tourists can let loose to put into practice the plans they have drawn up.
What has changed compared to a few years ago?
Tourists are making fewer and fewer decisions on the spot . Spontaneity is dying, giving way to detailed planning.
Using their smartphones, or other devices, travelers search for the option that best suits their needs before taking any steps.
The new tourism marketing: how to sell trips after the pandemic (the strategies of the Big) 7
It is a trend that is creating a new travel experience, increasingly personalized , flexible and info-centric .
An experience that a brand that wants to be a protagonist must obviously go through.
This means that marketing activities must be designed to be easily viewable and interactive on mobile devices .
In practice, we talk about creating mobile-responsive websites , publishing content on social media optimized for mobile devices, and developing mobile applications for booking hotels and tourist attractions.
Don't be like the average tourism brand on social media
According to research, 92% of travelers use social media to plan their trips and 70% to decide where to go .
In recent years, the digital tourist journey has been constantly evolving.
This is not only due to the emergence of new channels, but above all to the development of new technological devices that have become indispensable in our daily lives.
Let's talk, for example, about smartphones , tablets and wearables .
These devices significantly change one of the major phases of a tourist's journey.
That phase that Americans call the “Enjoyment Stage” .
This is the moment when, once they have arrived at thei ukraine consumer mobile number list r destination, tourists can let loose to put into practice the plans they have drawn up.
What has changed compared to a few years ago?
Tourists are making fewer and fewer decisions on the spot . Spontaneity is dying, giving way to detailed planning.
Using their smartphones, or other devices, travelers search for the option that best suits their needs before taking any steps.
The new tourism marketing: how to sell trips after the pandemic (the strategies of the Big) 7
It is a trend that is creating a new travel experience, increasingly personalized , flexible and info-centric .
An experience that a brand that wants to be a protagonist must obviously go through.
This means that marketing activities must be designed to be easily viewable and interactive on mobile devices .
In practice, we talk about creating mobile-responsive websites , publishing content on social media optimized for mobile devices, and developing mobile applications for booking hotels and tourist attractions.
Don't be like the average tourism brand on social media
According to research, 92% of travelers use social media to plan their trips and 70% to decide where to go .