Create a customer journey map

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A customer journey map is a visualization of the actions a customer takes from the time they become aware of a company or product to the time they purchase it .

By creating this, you will be able to understand what your customers touch points are, what actions they take that lead them to make a purchase, and what thoughts and feelings they have when accessing information about your company or products.



The key point when creating them is to prepare mauritania email address multiple versions for each anticipated target demographic .

People of different ages, genders, and lifestyles will use different media and visit different places frequently.

Divide your customers into smaller segments, such as "male office workers in their 20s working in x location" or "housewives in their 30s living in x location," and create a customer journey map for each of them.



STEP 3: Understanding and considering channels
The next step is to understand and consider your channels.



Start by making a list of the channels your company already uses.

Consider both online and offline: websites, apps, social media, brick-and-mortar stores, phone, email, etc.



Once you have compiled a list, organize the characteristics of each channel, the type of message it can deliver (length of text, design, presence or absence of images or videos, etc.), costs, etc., to understand the strengths and weaknesses of each channel .

If there are any channels that seem lacking, we will consider introducing them.



Once you have a selection of available channels, think about how they can be integrated and share data across them to develop a strategy for providing a seamless customer experience.