The agreement is necessary for all participants.
Posted: Sun Jan 19, 2025 3:28 am
Having an advertising placement agreement is now mandatory for everyone, including those who previously collaborated with bloggers without a formal agreement. This applies even to free advertising placement or exchange of services (barter). Without a concluded agreement, it is impossible to comply with the legal requirements for advertising labeling.
"Original," "primary," or "final" agreement means the agreement between the advertiser and the first performer to do the advertising. If you are not using an agency, this is your agreement with the platform where the advertising will be placed.
Uploading advertising materials
Advertising creatives include all types of advertising images, texts, banners and videos. A link for the target audience that will be attached to the advertisement must be specified. It is also necessary to set the "Advertisement" label, its absence is a violation of the law.
If the advertisement chinese overseas british data package includes a portion of video or audio material, the entire recording should be uploaded.
The last requirement is important to fulfill before publishing the advertisement, since the ORD must assign it a unique token.
Banners and text materials can be uploaded separately or as a single archive. In the latter case, each archived file must have a separate token. Uploaded creatives appear in the user's personal account. Each of them will have its unique token displayed next to it.
In your personal account, you can view all uploaded creatives, codes assigned to them, and participants in the advertising chain related to them. The token should be added to the end of the clickable link, separated by a question mark, as when enabling a UTM tag. There is another option: the account number can be placed directly in the text of the publication, but this may look like a clutter.
For example, when marking an advertisement on the page the advertising data operator issues the token &erid=3NDSWn7c .
The final link will look like this:
This is exactly how it should be presented in the advertisement.
After this, the advertiser's task of labeling is considered complete, and the remaining part of the work is the contractor's job.
Loading data after the end of the advertising campaign
After the ad has been shown, in order to go through the entire chain of marking, the following data must be additionally loaded into the ORD system:
statistics on advertising campaigns, including dates and number of impressions;
acts confirming the provision of services.
Information must be uploaded within 30 days of the end of the month in which the campaign was run. For example, if the ad ran from December 5 to December 8, the data must be submitted by January 30.
If the advertising campaign lasted for several months, the report on impressions in each of them must be provided separately. For example, when placing an advertisement from December 5 to January 5, the following data must be submitted:
for the period from December 5 to December 31 – until January 30;
for the period from January 1 to January 5 – until March 2.
In the personal account of the advertising data operator, it is sufficient to indicate information about the act of rendering services (there is no need to upload the act itself).
For example, if you launched a Halloween pumpkin campaign in Telegram channels in mid-October and it lasted until October 31, you must submit a report by November 30. If advertising continued into the first week of November, you must report for this period by December 30.
At the same time, you should not take on someone else's work: it is not always convenient (or technically impossible) for an advertiser to provide this data independently. A more logical solution would be to include in the contract with the blogger the obligation to transfer data on ad impressions.
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"Original," "primary," or "final" agreement means the agreement between the advertiser and the first performer to do the advertising. If you are not using an agency, this is your agreement with the platform where the advertising will be placed.
Uploading advertising materials
Advertising creatives include all types of advertising images, texts, banners and videos. A link for the target audience that will be attached to the advertisement must be specified. It is also necessary to set the "Advertisement" label, its absence is a violation of the law.
If the advertisement chinese overseas british data package includes a portion of video or audio material, the entire recording should be uploaded.
The last requirement is important to fulfill before publishing the advertisement, since the ORD must assign it a unique token.
Banners and text materials can be uploaded separately or as a single archive. In the latter case, each archived file must have a separate token. Uploaded creatives appear in the user's personal account. Each of them will have its unique token displayed next to it.
In your personal account, you can view all uploaded creatives, codes assigned to them, and participants in the advertising chain related to them. The token should be added to the end of the clickable link, separated by a question mark, as when enabling a UTM tag. There is another option: the account number can be placed directly in the text of the publication, but this may look like a clutter.
For example, when marking an advertisement on the page the advertising data operator issues the token &erid=3NDSWn7c .
The final link will look like this:
This is exactly how it should be presented in the advertisement.
After this, the advertiser's task of labeling is considered complete, and the remaining part of the work is the contractor's job.
Loading data after the end of the advertising campaign
After the ad has been shown, in order to go through the entire chain of marking, the following data must be additionally loaded into the ORD system:
statistics on advertising campaigns, including dates and number of impressions;
acts confirming the provision of services.
Information must be uploaded within 30 days of the end of the month in which the campaign was run. For example, if the ad ran from December 5 to December 8, the data must be submitted by January 30.
If the advertising campaign lasted for several months, the report on impressions in each of them must be provided separately. For example, when placing an advertisement from December 5 to January 5, the following data must be submitted:
for the period from December 5 to December 31 – until January 30;
for the period from January 1 to January 5 – until March 2.
In the personal account of the advertising data operator, it is sufficient to indicate information about the act of rendering services (there is no need to upload the act itself).
For example, if you launched a Halloween pumpkin campaign in Telegram channels in mid-October and it lasted until October 31, you must submit a report by November 30. If advertising continued into the first week of November, you must report for this period by December 30.
At the same time, you should not take on someone else's work: it is not always convenient (or technically impossible) for an advertiser to provide this data independently. A more logical solution would be to include in the contract with the blogger the obligation to transfer data on ad impressions.
Recommended articles on this topic:
Absolutely Free Internet Advertising: 19 Options
Cross-marketing: 5 examples and 8 mistakes
Selling price list: 5 marketing tricks + 10 tips for desig