Our industry is a little bit like Hans Christian Andersen’s: The Emperor’s New Clothes. Still.
“Many years ago there was an Emperor so exceedingly fond of new clothes that he spent all his money on being well dressed. He cared nothing about reviewing his soldiers, going to the theatre, or going for a ride in his carriage, except to show off his new clothes.”
We still have swindlers out there promising to make the performance of your Google Adwords go through the roof, telling you that their new App really will suddenly drive you the levels of engagement you have only ever dreamed of. And don’t even get me started on the Facebook thing.
The problem is when faced with the swindlers some clients still feel a little like the Emperor. They’ve been dazzled by the product pitch and don’t want to appear stupid by asking the obvious question.
How?
Without knowing what your digital reason for being is, or how vatican city email list 2713 contact leads that meets your wider business goals, how can someone promise to make something better for you? Would you go to your doctor and expect them to tell you exactly what you needed to make you feel better without understanding why you’re feeling like you do?
That’s the thing with having a responsible approach to digital planning. There is a whole heap of stuff we want to know about you before we’ll diagnose the problem and recommend the best ways forward. We can’t possibly know that from our first conversation with you, we need a little time to establish a relationship, getting to know you and your customers better. Sometimes clients immediately see the logic in this approach and want to be a part of that journey, other times they struggle and just want a new coat to wear.
It’s not about magic.
How did we respond to the question? We’re not a magic solution for a company. We won’t make your website magically perform better overnight but what we do give you is the evidence you need to clearly see how and why your digital presence can be so valuable to your business and how to make the most of that presence.
That way, when the swindlers come back into town you can be the child in the crowd and point out the obvious.