What is Creators Connect: the platform to hire YouTubers

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YouTube is an essential element of many brands’ marketing strategy. As brands continue to embrace the value of YouTube, they are also taking their investments a step further.

That's why they're looking to partner with more and better creators on content opportunities that can capture the attention of millions of people. And Google is no stranger to the need to support these creative collaborations.

Some of its business acquisitions (such as Famebit, in 2016) have been geared towards offering technological solutions so that creators and brands can find each other and begin to collaborate.

And all of this has served to create a new format that YouTube uses to connect advertisers, brands and people: Creators Connect. A little more context will help you understand what Creators Connect is and how it works.

The new hyper-informed buyer
Every minute, millions of increasingly curious and demanding people search for various types of online content to make purchasing decisions. They want to know which new car to choose, which technological gadget to buy, and which streaming service has what they want to see or hear, among other things.

Online videos, so important for building long-term brand recognition, now play a big role in these decisions. They provide an easy and effective way for people to understand and compare products and services.

Every time someone searches for a video, intent signals are generated that are used to target ads with greater relevance to the searcher. For brands, this creates opportunities to use video as a tool to bring people together, inspire action, and encourage engagement.

Boosting sales with content creation
As we've seen, online video can have a huge influence on people's decisions. If there's this sea of spain mobile phone number list ​​people watching, someone has to produce what they're seeing.

YouTubers (or creators) are the people who write, film, edit and star in the majority of the platform's most-watched videos. And they're hugely popular, with a strong connection between people and their favorite creators.

It's no surprise that the majority of audiences say they connect more intimately with YouTubers than with TV celebrities. And a new generation of talent is emerging that offers differentiated formats and more intimate content consumption experiences.

In addition to building bridges to expand brands’ presence on YouTube, Creators Connect also helps brands think about a personalized model of intelligent communication. And this can be achieved without losing sight of what is most valuable to consumers: authenticity and credibility.