Time to conversion: Lead quality is about

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Instead, here are the 3 heavy hitters we recommend. Visitors to leads: Of all the people who land on your website, how many become a lead? This can be the same as your conversion rate, and it’ll give you a sense of how well your marketing activities are driving the right kind of traffic. Leads to opportunities: For every lead your website generates, how many of them make it through further lead qualification to become sales-ready leads? This metric helps contextualize how well qualified your original leads are and ensures your definition of a “quality lead” holds up.


more than the likelihood of someone becoming a customer—it’s also about the time and effort it takes for a sales rep to move that lead through the sales cycle and make the conversion happen. Why Measuring Leads, Alone, sweden telegram phone number list Isn’t Enough It’s true that you can’t improve what you don’t measure, but measuring alone won’t spontaneously give you high-quality leads. As we discussed above, one of the biggest reasons marketers struggle with low quality leads is because they have low quality website traffic.


The metrics we recommend can tell you if your traffic is producing poor leads, but they can’t fix the problem all by themselves. Taking action to attract higher quality traffic—at the expense of the sheer number of leads, if necessary—is how you can boost lead quality. And the key to improving traffic quality is understanding what’s wrong with it in the first place. How Visitor Identification Helps You Diagnose and Improve Lead Quality Issues Here at Leadfeeder, we’ve worked with tens of thousands of B2B marketers over the years.