The Essentials of Local SEO:

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Organization cards in Yandex desktop results are slightly smaller than in Google. Mobile search results . Yandex's mobile search results have seven cards, but no carousel. There is one advertising snippet at the top: The difference between classic and local SEO Canonical SEO and local SEO overlap greatly, but there are still differences. Optimizing a site for local search typically involves the following activities: adding detailed information about the company, including postal address, zip code, telephone number and other data; semantic markup of the page “About us” / “About the company” / “Contacts”; optimization of the semantic core for the main clusters, taking into account geography in the content on the page and in meta tags.


Working in third-party services: setting up website regionality in Yandex.Webmaster; list of benin whatsapp phone numbers adding a site to local aggregators (for example: local directories of organizations); adding a company and its website to Yandex.Business and optimizing the card in this service; adding an organization to Google My Business and optimizing the card; maintaining a company profile on maps (Google Maps, Yandex.Maps); working with reviews. Local business representation in Google mobile search results.


The organization is added to the "Company Profile" 16 Ranking Signals From strongest to weakest: availability of an organization card in Google My Business and Yandex.Business; quality of the company's website link profile: it is desirable that donors are local and link to a recipient from the same region; brand citations or company mentions on other sites; on-page – signals about the quality of a page in terms of content relevance (correspondence of the request to the intent of the page title, presence of keywords, overall relevance of the document to the request); availability of reviews about the organization; behavioral traffic factors : clicks on the organization card and other types of transitions, building routes to the company; Buttons in the company card in Google desktop search results personalized signals: the user's web search history, location, interests and other individual parameters; social signals about the company's activity on social networks.