Advertising cost: CPM / CPC / CPA
Posted: Sat Jan 18, 2025 7:04 am
For example, if you bid €2 for a click and the second bidder is willing to pay €1.50, you will only pay €1.51. But if you tell Facebook that you want a bid limit of €0.05 per link click, you will be automatically removed from all auctions above this amount.
In any case, you should know that the cost per click on the link is rarely below €0.05.
But if you have time, it is best to set up the campaigns yourself, this way you w benin mobile phone number list ill get something much more personalized that will allow you to better control your budget and your spending.
Your ad's cost per thousand impressions (CPM) and cost per click (CPC) also vary depending on the campaign objective you choose and your ad delivery optimizations.
CPM: Cost per thousand impressions
This is the amount you are willing to pay to have 1000 posts or impressions of your Facebook ads. To give you some comparisons, here are approximate CPMs for some methods:
Banner on a website : €5 to €15 depending on size and niche.
AdWords : €5, depending on keywords.
Magazines : €8 to €20 depending on size, colours and location.
Television : approx. €25.
Radio : €8, depending on broadcast time.
Newspapers : €20 depending on size, colours and location.
As you can see, on Facebook the CPM is very variable, it all depends on other elements of the equation. However, the average is around €3.
UCPM: Single daily scope
The CPM method allows you to show the same ad to the same person several times a day. For this reason, Facebook also offers you to show your ad only once a day per person. This is called UCPM.
For example, the CPM model can reach 600 people at a frequency of 1.65 times per person, while the UCPM model will reach 1000 people only once.
CPC: cost per click
The CPC model has the advantage that you only pay when people click on your ads . Also, the amount you enter is the maximum amount you can pay. That is, if you put €0.50 per click, but the second highest bidder is €0.15, you will only pay €0.16.
Facebook advertising cost per click
In this sense, this auction mode is exactly like eBay!
You can also define the action, from subscribing to your newsletter, adding an item to the basket or a transaction on your site, among others.
When you use this auction mode, you can let Facebook optimize your bids for you , or you can tell it how much a conversion is worth to you.
By specifying a conversion value, you'll optimize your ads to stay below the threshold while maximizing the number of actions taken per day.
Cost per location
Facebook currently offers 5 possible placements for your ads. Here are approximate CPM and CPC for each of these placements:
External ads on mobile devices (CPC €0.50; CPM €2.50)
Right column posts on desktop (CPC €0.40; CPM €0.50)
Right column ads on desktop homepage (CPC €0.30; CPM €0.90)
News feed for desktop (CPC €0.20; CPM €7)
News feed on mobile devices (CPC €0.20; CPM €8)
If you want to start investing in Facebook advertising for your business , as you can see, it is perfectly possible. The recommendation is that you start with small budgets, a few euros a day and, as you become familiar with the interface, increase your budget.
It all depends on your goals, of course, but a good CPC on Facebook is around €0.15 . A great CPC is below the 7 cent mark and an average CPC is around €0.50. To offer more than €0.75 per click, try optimizing your ads first.
You should also consider that according to AdEspresso, the cost per click (CPC) varies greatly from country to country.
CPA: cost per action
The CPA bidding method varies depending on the type of ad you’re running. If you choose to download an app, the download is the “action.” If you want to boost a post, the interactions are what make up the action.
In any case, you should know that the cost per click on the link is rarely below €0.05.
But if you have time, it is best to set up the campaigns yourself, this way you w benin mobile phone number list ill get something much more personalized that will allow you to better control your budget and your spending.
Your ad's cost per thousand impressions (CPM) and cost per click (CPC) also vary depending on the campaign objective you choose and your ad delivery optimizations.
CPM: Cost per thousand impressions
This is the amount you are willing to pay to have 1000 posts or impressions of your Facebook ads. To give you some comparisons, here are approximate CPMs for some methods:
Banner on a website : €5 to €15 depending on size and niche.
AdWords : €5, depending on keywords.
Magazines : €8 to €20 depending on size, colours and location.
Television : approx. €25.
Radio : €8, depending on broadcast time.
Newspapers : €20 depending on size, colours and location.
As you can see, on Facebook the CPM is very variable, it all depends on other elements of the equation. However, the average is around €3.
UCPM: Single daily scope
The CPM method allows you to show the same ad to the same person several times a day. For this reason, Facebook also offers you to show your ad only once a day per person. This is called UCPM.
For example, the CPM model can reach 600 people at a frequency of 1.65 times per person, while the UCPM model will reach 1000 people only once.
CPC: cost per click
The CPC model has the advantage that you only pay when people click on your ads . Also, the amount you enter is the maximum amount you can pay. That is, if you put €0.50 per click, but the second highest bidder is €0.15, you will only pay €0.16.
Facebook advertising cost per click
In this sense, this auction mode is exactly like eBay!
You can also define the action, from subscribing to your newsletter, adding an item to the basket or a transaction on your site, among others.
When you use this auction mode, you can let Facebook optimize your bids for you , or you can tell it how much a conversion is worth to you.
By specifying a conversion value, you'll optimize your ads to stay below the threshold while maximizing the number of actions taken per day.
Cost per location
Facebook currently offers 5 possible placements for your ads. Here are approximate CPM and CPC for each of these placements:
External ads on mobile devices (CPC €0.50; CPM €2.50)
Right column posts on desktop (CPC €0.40; CPM €0.50)
Right column ads on desktop homepage (CPC €0.30; CPM €0.90)
News feed for desktop (CPC €0.20; CPM €7)
News feed on mobile devices (CPC €0.20; CPM €8)
If you want to start investing in Facebook advertising for your business , as you can see, it is perfectly possible. The recommendation is that you start with small budgets, a few euros a day and, as you become familiar with the interface, increase your budget.
It all depends on your goals, of course, but a good CPC on Facebook is around €0.15 . A great CPC is below the 7 cent mark and an average CPC is around €0.50. To offer more than €0.75 per click, try optimizing your ads first.
You should also consider that according to AdEspresso, the cost per click (CPC) varies greatly from country to country.
CPA: cost per action
The CPA bidding method varies depending on the type of ad you’re running. If you choose to download an app, the download is the “action.” If you want to boost a post, the interactions are what make up the action.