Use LinkedIn for Lead Generation and Networking

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To maintain their façade and attract clients, these firms use the jargon of the communications industry to “ neutralize the stigma of the real disinformation work they do ” . In their case, we don’t say “ paid troll ”, but “ digital support worker ”. Above all, it is about moving away from the image of shady transactions, carried out clandestinely on a black market. Through fake accounts, truncated narratives, pseudo-news sites, and with the help of artificial intelligence and automation, these multi-million dollar companies are thus offering sophisticated campaigns aimed at the general public.


Teams of hackers and hacktivists create trends on Twitter, flood the cameroon phone phone number library web with contradictory information and conspiracy theories, and practice narrative laundering . This technique consists of “ transferring a certain narrative from its state origins to the broader media ecosystem, ” explains the Stanford Internet Observatory . In other words, the goal is to promote information from proxies or unverified sources on social networks so that it then spreads into the mainstream media. Above all, it is about confusing the source of the information to further permeate brains. Increasing number of disinformation campaigns According to information from BuzzFeed , which revealed the existence of this lucrative market in early 2020, 27 disinformation campaigns have been carried out since 2011 and their number has continued to grow.


Among these operations, 19 occurred in 2019 alone. These methods have now gone around the world and constitute a formidable geopolitical weapon. Another study carried out by the University of Oxford in 2020 counted more than $60 million in contracts. Disinformation tactics follow the market and are becoming industrialized. For Nathaniel Gleicher, head of security at Meta, “ the professionalization of deception ” embodies a growing threat, which is advancing quietly. “ In recent years, we have seen the development of companies that essentially build their business model around deception ,” he warned in January 2020.