She has made it her personal mission to work with other like-minded individuals to enhance the strategic value of market
Posted: Sat Jan 18, 2025 6:00 am
She has worked in Boulder, Colorado, for 20 years but has spent half her career in Silicon Valley. During this time, she worked for several large Silicon Valley companies, including Brocade (now part of denmark email list Broadcom), Pure Storage, and Juniper Networks (now part of HP). She also worked at Smartsheet in the Seattle area.
Her last corporate position, which she considers to be her final role, was with a Colorado-based company specializing in CRM, ERP and SaaS solutions for the alcoholic beverage supply chain. She loves the job and plans to stay here for five years. However, the company was acquired and she left after just a year and a half on the job.
This unexpected change prompted her to consider serving on the board, as she is passionate about increasing the representation of marketers, women, and women of color in board positions.
Her research shows that only 41 marketers serve on Fortune 1000 corporate boards, regardless of company size, and less than 3% of board members have marketing experience. When she investigated further, she discovered that marketers are often viewed as tacticians rather than strategists.
Many people tend to focus on the visible aspects of marketing – advertising, social media, websites, events, campaigns and emails. However, they often overlook our strategic work in go-to-market strategy, ensuring product-market fit, developing segmentation and positioning strategies, developing a deep understanding of the market, and building category leadership. This high-level strategic work is critical to developing effective marketing campaigns.
Her last corporate position, which she considers to be her final role, was with a Colorado-based company specializing in CRM, ERP and SaaS solutions for the alcoholic beverage supply chain. She loves the job and plans to stay here for five years. However, the company was acquired and she left after just a year and a half on the job.
This unexpected change prompted her to consider serving on the board, as she is passionate about increasing the representation of marketers, women, and women of color in board positions.
Her research shows that only 41 marketers serve on Fortune 1000 corporate boards, regardless of company size, and less than 3% of board members have marketing experience. When she investigated further, she discovered that marketers are often viewed as tacticians rather than strategists.
Many people tend to focus on the visible aspects of marketing – advertising, social media, websites, events, campaigns and emails. However, they often overlook our strategic work in go-to-market strategy, ensuring product-market fit, developing segmentation and positioning strategies, developing a deep understanding of the market, and building category leadership. This high-level strategic work is critical to developing effective marketing campaigns.