Automation tools and campaign management
Posted: Sat Jan 18, 2025 5:52 am
She recommends running 24-hour cycles for democratic republic of the congo email list 4-5 days to collect enough data to make long-term decisions about your ad groups.
Through this testing process, you'll typically find that about 15 of your 20 initial ad groups are effective, while 5 can be permanently discarded. Once you identify the winner, create new ad groups to replace the unsuccessful ad groups and continue the testing cycle.
While Meta provides native automation capabilities, third-party tools can provide additional control and optimization capabilities.
Zirker specifically recommends RevealBot, which offers more frequent update intervals than Meta's native tools. “Facebook checks performance and triggers automation every 30 minutes, while Revealbot checks every 15 minutes,” she explains. “When you’re running a high-budget campaign at scale, those 15 minutes can make a big difference.”
Meta is also beta testing new AI capabilities for campaign management. These features can automatically turn off underperforming ads and adjust budgets based on performance.
However, Zirker warns against giving these automated systems too much control. She found in her tests that the AI would sometimes shut down ads prematurely, before they could resume or test new creative variations.
Through this testing process, you'll typically find that about 15 of your 20 initial ad groups are effective, while 5 can be permanently discarded. Once you identify the winner, create new ad groups to replace the unsuccessful ad groups and continue the testing cycle.
While Meta provides native automation capabilities, third-party tools can provide additional control and optimization capabilities.
Zirker specifically recommends RevealBot, which offers more frequent update intervals than Meta's native tools. “Facebook checks performance and triggers automation every 30 minutes, while Revealbot checks every 15 minutes,” she explains. “When you’re running a high-budget campaign at scale, those 15 minutes can make a big difference.”
Meta is also beta testing new AI capabilities for campaign management. These features can automatically turn off underperforming ads and adjust budgets based on performance.
However, Zirker warns against giving these automated systems too much control. She found in her tests that the AI would sometimes shut down ads prematurely, before they could resume or test new creative variations.