Some figures on lead generation

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Before we look at content marketing trends, let’s look at the numbers.

The importance of leads for a company is well established. More than 9 out of 10 marketing departments claim that lead generation is their main objective. In fact, 53% of them allocate more than half of their marketing budget to perfecting this area.

A study conducted by HubSpot in Europe and North America provides more details.

The cost per lead varies between 10 and 100 euros, and seems to depend largely on the company's sector of activity. The media are those that obtain the highest return on investment.

Similarly, the number of leads generated each month is strongly correlated with sales. The more successful a company's activity is, the more qualified new prospects it will gain.

Finally, inbound marketing is the preferred lever for professionals. 92% of companies that use it claim to have seen an increase in traffic to their website and a better conversion of these visitors.

2 - What are the differences between content marketing and brand content ?
Content marketing and brand content are two concepts that are too often confused.

Brand content is an advertising strategy that aims to produce content that highlights a company's history, values, and products. Brand content is therefore entirely focused on the brand.

Content marketing, on the other hand, is customer-centric. Although it is also based on content production, the goal is to respond to potential customers' problems, without necessarily extolling the virtues of the brand.

To do this, companies must be able to understand the expectations of their potential algeria mobile phone number list customers. This way, they can offer them content that provides added value.

Of course, in both cases, the ultimate goal remains the sale. By offering concrete solutions to potential customers, the company gains visibility and demonstrates its expertise in a given topic. This way, it has every chance of converting its readers into loyal customers.

Do you want to generate leads to grow your business? Let's take a look at the top content marketing trends in 2022.

3 - The 7 major trends in content marketing
1. Creating videos
The first of these trends concerns video . This format is now very popular among Internet users, as it is easier and faster to view than text content.

In addition, videos go viral. They are shared on various social networks, from Facebook and Instagram to TikTok and LinkedIn.

There are a huge number of possibilities when it comes to producing videos: tutorials, blog post summaries, product or service presentations, a behind-the-scenes look at your company, etc.