Putting together an email list and communicating with your customers is a great way to build brand loyalty.
Email regulations to consider
Data protection is very much at the forefront of customers' considerations. They want to know what data you want to collect and exactly how it’ll be used.
Not only this, but there are plenty of guidelines and regulations that you must adhere to to ensure compliance. Depending on your region and industry, this could include:
General Data Protection Regulation (GDPR)
Controlling the assault of non-solicited pornography and marketing act (CAN-SPAM)
Canadian anti-spam legislation (CASL)
California Consumer Privacy Act (CCPA)
Non-compliance can result in damage to your business’ reputation and you run the risk of fines and legal issues.
Utilise email segmentation
As we’ve already highlighted, even though your business attracts customers that fit within a certain persona, every email you send won’t be relevant to your entire customer base. You’re far more likely to engage customers if your emails are relevant and personalised, which is why email segmentation is so crucial.