Aligning AIO with Search Intent
Posted: Sun Dec 22, 2024 5:06 am
" To see AI Overviews more often, make sure you log into your Google account. Different account types may show varying amounts of AI Overviews. In my case, my personal Gmail account displays more AI Overviews than my Google Workspace account. "
- Joe Williams
At the start, we mentioned that Google now u db center uk ses generative AI in over 20% of its search results. This figure comes from Rich Sanger and Authoritas research, which analyzed 11,162 queries and found that AI Overviews appear in 21.1% of results on average across all search intent categories.
Let's now examine a breakdown for the core search intent categories from two independent studies in September 2024, one by Rich Sanger and the other by Advanced Web Ranking:
Chart displaying comparative results for core search intent occurrences
It's clear that AI Overviews appear across all core categories of search intent, but they are more likely to show up for informational queries.
You might wonder why the research by Rich Sanger and Authoritas (sample size of 11,162 queries) and Advanced Web Ranking (sample size of 8,000 queries) noticeably differ, with averages of 21.1% and 12.4% respectively. This discrepancy could stem from several factors: their methods of categorizing keywords, a potential bias towards informational queries in the websites they monitor, or the timing of their research. It's worth noting that it was once reported that SGE affected 84% of queries when it launched. This number has been gradually decreasing—even more so since the rebranding to AI Overviews—as Google refines its understanding of when and where generative AI results are most useful.
- Joe Williams
At the start, we mentioned that Google now u db center uk ses generative AI in over 20% of its search results. This figure comes from Rich Sanger and Authoritas research, which analyzed 11,162 queries and found that AI Overviews appear in 21.1% of results on average across all search intent categories.
Let's now examine a breakdown for the core search intent categories from two independent studies in September 2024, one by Rich Sanger and the other by Advanced Web Ranking:
Chart displaying comparative results for core search intent occurrences
It's clear that AI Overviews appear across all core categories of search intent, but they are more likely to show up for informational queries.
You might wonder why the research by Rich Sanger and Authoritas (sample size of 11,162 queries) and Advanced Web Ranking (sample size of 8,000 queries) noticeably differ, with averages of 21.1% and 12.4% respectively. This discrepancy could stem from several factors: their methods of categorizing keywords, a potential bias towards informational queries in the websites they monitor, or the timing of their research. It's worth noting that it was once reported that SGE affected 84% of queries when it launched. This number has been gradually decreasing—even more so since the rebranding to AI Overviews—as Google refines its understanding of when and where generative AI results are most useful.