5 benefits of on-page SEO positioning

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Optimizing your website brings many advantages, however, doing it through On Page SEO means increasing the chances of rising, for example, in Google's ranking. Discover here the advantages that this SEO strategy offers you.

In today's digitalized world, companies must be able to connect with their prospects and customers. To achieve this, On-Page SEO positioning is an excellent solution .

If you work in digital marketing, you should know these 5 benefits of On-Page SEO.


What is On-Page SEO?
When we talk about On Page SEO, we refer to all the optimizations that are done internally to the website , with the aim of improving its organic position in search engines like Google. These improvements depend on your work and that of your team, unlike Off Page SEO, which can be enhanced through Linkbuilding .

For example, the work you can optimize is:

The content

Internal links

Alternative images and texts

Using keywords

Site speed

Deploying the web on mobile devices

If you want to improve your positioning on Google , which represents 91.4% of the global market according to Statcounter , and organically reach your target audience -standing out from your competition-, On Page SEO positioning is a practical and economical strategy that you should consider .

5 advantages of On Page SEO
There are many companies worldwide that use On Page SEO techniques to improve their positioning, book your list obtaining great benefits, including:


1. Improve conversion rate
Conversion rate is the metric that reflects the percentage of people who have performed an action you wanted at a given time.

A user searches for something when they identify that they have a specific problem or need. When you implement On-Page SEO actions such as content marketing, your website will be positioned in a relevant way in search results and people will find your content as a possible solution. In this way, you will receive qualified traffic, which is key to increasing your leads and sales.


2. Increase website visibility
It may seem obvious, but better rankings increase the visibility of your website. Every time someone searches for something and your site appears as a result, it means that it has made an impression in the search results. But not just any impression, but rather an exposure to a user who has a specific intention.

To achieve this goal, you must deliver quality content. This way, you can enhance your brand image, making it more professional and trustworthy.