How is local SEO strategy applied in real estate sales?
Posted: Wed Jan 15, 2025 4:58 am
Likewise, there are other tools like this one, which help to understand what people's questions are about the real estate market.
Another one is Answer The Public , a website that shows you what interested people are searching for on Google regarding a topic.
Suppose you want to find out how people search for information about houses in the commune of Providencia, then you can enter the following keyword “houses in Providencia” and indicate that it only shows you results from Chile.
You will see hundreds of results with related queries, such as: houses in Providencia with a pool, used houses in Providencia, for events, with subsidies, etc.
6. Apply local SEO
This is an inbound marketing SEO strategy that focuses on improving a business's visibility in Google search results for local searches .
It works like this: When you search for a keyword on Google, such as “real estate,” Google’s algorithm will take your location into account and show you real estate agencies that contain your location in their content and are also geolocated near your area.
In other words, local SEO allows you, as a real estate company, to optimize your website to appear in Google search results for property searches in specific sectors.
This digital marketing strategy can be approached in two ways:
The first is by optimizing your content strategy and focusing it on a specific area. To do this, you can cambodia lists generate blog content that seeks to inform and answer questions from people in your sector. For example, if your real estate agency specializes in properties in Ñuñoa, then you should create content relevant to that area, which can be about new real estate opportunities in the commune, news about the mayor's office in terms of construction, reporting on the quality of life in the area, talking about the advantages of living in Ñuñoa, and very importantly using keywords from that sector.
This means that if someone searches for "properties for sale in Ñuñoa," your website should contain keywords with that location so that it appears in the search results, which increases visibility and the chances of users visiting your website.
On the other hand, you can complement this strategy with Google My Business optimization. A free tool that allows companies to create a virtual profile of their business on Google, which appears in search results and on Google Maps. By optimizing your Google My Business profile, you will be providing detailed information about your properties in specific sectors, such as address, phone number, and hours of operation. This makes it easier for users to find you and contact you.
The interesting thing is that this functionality is not only applicable to your offices, but also to each project your firm has. Let's say you are going to build the Mall at Plaza Egaña and you want to lease the commercial premises before its inauguration, then you could put the project with the necessary information so that they can contact you.
Another one is Answer The Public , a website that shows you what interested people are searching for on Google regarding a topic.
Suppose you want to find out how people search for information about houses in the commune of Providencia, then you can enter the following keyword “houses in Providencia” and indicate that it only shows you results from Chile.
You will see hundreds of results with related queries, such as: houses in Providencia with a pool, used houses in Providencia, for events, with subsidies, etc.
6. Apply local SEO
This is an inbound marketing SEO strategy that focuses on improving a business's visibility in Google search results for local searches .
It works like this: When you search for a keyword on Google, such as “real estate,” Google’s algorithm will take your location into account and show you real estate agencies that contain your location in their content and are also geolocated near your area.
In other words, local SEO allows you, as a real estate company, to optimize your website to appear in Google search results for property searches in specific sectors.
This digital marketing strategy can be approached in two ways:
The first is by optimizing your content strategy and focusing it on a specific area. To do this, you can cambodia lists generate blog content that seeks to inform and answer questions from people in your sector. For example, if your real estate agency specializes in properties in Ñuñoa, then you should create content relevant to that area, which can be about new real estate opportunities in the commune, news about the mayor's office in terms of construction, reporting on the quality of life in the area, talking about the advantages of living in Ñuñoa, and very importantly using keywords from that sector.
This means that if someone searches for "properties for sale in Ñuñoa," your website should contain keywords with that location so that it appears in the search results, which increases visibility and the chances of users visiting your website.
On the other hand, you can complement this strategy with Google My Business optimization. A free tool that allows companies to create a virtual profile of their business on Google, which appears in search results and on Google Maps. By optimizing your Google My Business profile, you will be providing detailed information about your properties in specific sectors, such as address, phone number, and hours of operation. This makes it easier for users to find you and contact you.
The interesting thing is that this functionality is not only applicable to your offices, but also to each project your firm has. Let's say you are going to build the Mall at Plaza Egaña and you want to lease the commercial premises before its inauguration, then you could put the project with the necessary information so that they can contact you.